How ChatGPT may help you’re employed extra effectively and generate extra leads

ChatGPT, the AI chatbot, has taken the world by storm over the previous few months. It took Netflix 3.5 years to succeed in a million customers, Fb ten months and Spotify 5 months. ChatGPT obtained to the primary million customers in 5 days. In two months after that, ChatGPT reached 100 million energetic month-to-month customers.

However first issues first. 

What’s synthetic intelligence (AI)?

Synthetic intelligence refers to laptop methods designed to carry out duties that normally require human intelligence, corresponding to recognizing speech, figuring out patterns or making choices. 

By its personal description, ChatGPT is “an AI-powered chatbot developed by OpenAI, based mostly on the GPT (Generative Pretrained Transformer) language mannequin. It makes use of deep studying methods to generate human-like responses to textual content inputs in a conversational method.”

With a whopping 175 billion parameters, GPT-4 (the most recent model of GPT) is the biggest and strongest language-processing AI mannequin up to now.

Is ChatGPT free to make use of?

Sure, the fundamental model of ChatGPT is free to make use of. OpenAI additionally has a paid, premium model referred to as ChatGPT Plus that prices $20 per 30 days. ChatGPT Plus supplies entry throughout peak instances and first entry to new options. 

How do I entry ChatGPT?

You’ll be able to entry it on its website. No downloading of software program or an app is required. The primary display greets you with “Examples,” “Capabilities” and “Limitations.” We’ll get to examples in additional element later on this article. For now, let’s deal with capabilities and limitations.

Not like a search engine like Google, the place each search wants to start out from scratch, ChatGPT can take follow-up directions. For instance, you’ll be able to ask ChatGPT, “Plan my journey from London to Paris and embody the highest locations to go to if I’m staying for a day.” When it responds with the plan, you’ll be able to ask it to “Give a price estimate of the journey however exclude visiting Eiffel Tower.” ChatGPT is aware of what it answered as a part of the sooner query and adjusts the response accordingly.

As for the “limitations,” it’s not at all times appropriate, and far information has not been up to date after 2021.

ChatGPT for lenders

A number of use instances exist for mortgage corporations and mortgage officers to make use of ChatGPT and AI.

AI chatbots may help enhance customer support by offering 24/7 help, decreasing response instances and dealing with routine inquiries. 

AI can be utilized to offer a extra personalised expertise for mortgage prospects. By analyzing buyer information and habits, AI can determine particular person preferences and desires, permitting mortgage corporations to tailor their companies to every buyer’s distinctive wants.

AI can even assist with threat administration and fraud detection by enhancing information accuracy.

And I can go on and on about this.

However since I’ve restricted area and you’ve got restricted time, let’s dive into the highest two duties that can make you extra environment friendly and productive and assist you generate extra leads.

Activity #1 – Social media administration

ChatGPT can carry out nearly any job in relation to social media. Let’s begin by asking it to create a content material calendar for per week (you are able to do this for a month or perhaps a 12 months)

That’s two posts a day for seven days straight. However I needed extra than simply the concepts; I needed it to do extra work. So, right here’s what I requested it to do.

I discovered {that a} tad boring. So, I had a follow-up job.

It will possibly additionally write the identical script in Spanish or dozens of different languages.

Listed below are a few of the capabilities of ChatGPT with social media advertising and marketing:

  • It will possibly create a content material calendar that can assist you plan what sort of content material will work finest for you
  • It can write many of the content material for you
  • It will possibly revise the content material in any tone you would like you probably have already written it, even including a contact of humor
  • For movies, it might counsel simply the title and the outline, or it might write the script of your entire video (as evidenced above)

Activity #2 – Electronic mail advertising and marketing via persuasive copywriting

ChatGPT can write authentic emails and reply to emails. These are completely different out of your plain boring emails. They are often persuasive, use gross sales closing methods and sound like a authorized draft, as referenced in a CNN news article about an agent named Asion:

Not too long ago, a consumer reached out to Asion with an issue: the girl had moved right into a pre-construction house and couldn’t open her home windows. She had tried to contact the developer for months with no response. Asion ran a duplicate of considered one of her emails via ChatGPT, asking it to rewrite it with an emphasis on the legal responsibility implications.

“ChatGPT wrote it as a authorized difficulty and abruptly, the developer confirmed up at her home,” he stated.

Let’s have a look at one other instance.

Then I requested it to jot down the identical e mail utilizing a unique persuasive framework. So, you’ll be able to choose and select the model you want higher.

Tips on how to get higher solutions from ChatGPT

Whereas that is as straightforward as typing a search term on Google, the trick to getting higher outcomes is writing higher prompts (directions). 

Right here is the anatomy of an ideal immediate:

Simulate Persona -> Activity -> Context and/or Constraints -> Aim -> Format Output

Go from a good immediate like “Give me good social media advertising and marketing concepts” to an amazing immediate like “For a mortgage officer in Dallas, Texas, create a social media advertising and marketing technique for per week to have interaction the viewers with concepts for posts, tales and movies” utilizing the anatomy of an ideal immediate talked about above. 

Wish to see extra case research? Obtain the free book “ChatGPT For Lenders” on