HousingWire Journal: The ‘Title and Escrow’ Challenge

When taking a look at the home-buying course of, I’ve at all times discovered it fascinating and spectacular that the title agent normally wins the buyer-driven social media publish. The homebuyer simply wrapped this lengthy course of with their actual property agent and mortgage mortgage officer, nevertheless it’s the photograph with the title agent that they have a tendency to publish on social media as they maintain the keys to their new home. So as to add to the story, the customer normally doesn’t even choose the title agent — the vendor does.

That remark will not be the middle of this challenge — the title and escrow firms are — however among the prime behind-the-scenes and consumer-facing firms are featured on this challenge. So why do I carry up that social media remark? It’s to level out the heightened deal with the buyer expertise within the title course of. That is additionally a subject that each one firms in housing are attempting to handle — tips on how to create a helpful and academic expertise for the customer and vendor.

In each this yr’s listing of TECH100 winners and this challenge’s commentaries from thought leaders within the title house, the buyer is on the middle of the dialog. The idea isn’t essentially new, however after a number of years of record-setting demand, the race has begun for who will win the buyer as competitors throughout the business hits a brand new excessive.

Lastly, I need to give an enormous congrats to this yr’s esteemed listing of TECH100 winners. I’ve had a front-row seat to how this listing has grown, shifted and tailored through the years, and I can say with confidence that these firms are Shifting Markets Ahead and proceed to push the envelope in housing.