3 Free And Straightforward Advertising Concepts That Work In This Market

When occasions get robust, flip to free grassroots advertising and relationship-building that can assist you climate the challenges, Chicago dealer Julie Busby writes.

In these occasions, double down — in your expertise, in your information, on you. Be part of us Aug. 8-10 at Inman Join Las Vegas to lean into the shift and study from one of the best. Get your ticket now for the best price.

As they are saying, “When occasions get robust, the robust flip to grassroots advertising.” OK, perhaps they don’t say that, however we do at Busby Group.

The 2023 market’s theme thus far, for us in Chicago, is volatility. We now have skilled many highs and lows since January, although it’s attainable that we’re within the midst of a plateau now. 

My response to a risky market is at all times the identical: Secure and constant advertising, specializing in those that have to maneuver, not simply those that need to transfer. This yr, our advertising has leaned closely towards grassroots, cheap or free, and we now have seen a few of our greatest outcomes. Right here is an outline of what labored greatest for us.

Construct agent relationships

In a risky market, relationships with different brokers are extra essential than ever. Name, e mail or textual content brokers in your space to share listings you will have coming, share what your present patrons are searching for plus brainstorm concepts primarily based on the brand new market. 

Host an occasion only for brokers — we normally host at an inventory and brainstorm market concepts. It’s a win-win. Plus, develop your dealer community nationwide.  This fashion you will have extra alternatives to refer backwards and forwards and share concepts. We now have put collectively a number of transactions this yr via our deep relationships.

Leveraging present occasions

My group and I are at all times searching for inventive methods to market our model and listings and keep in contact with our sphere, particularly in a shifting market. Leveraging present group occasions is a good way to do the entire above, plus it’s more cost effective than a standalone occasion — and also you attain extra folks.

Some examples of occasions we now have had success with prior to now embody

  • sponsoring meals at an anticipating mother or father class
  • that includes listings in group backyard walks
  • offering leisure to get extra attendees at a neighborhood occasion
  • sponsoring a desk with a craft at native farmer’s markets

These are all gatherings of individuals with rising households, and we invite our purchasers for additional attain.

At a latest anticipating mother and father class that we sponsored at a neighborhood enterprise, 50 new-to-us {couples} attended and in addition created an ongoing relationship with the enterprise. One other win-win. 

Develop relationships with native companies

In a fluctuating market, it’s essential to deal with native and have deep roots in the neighborhood. We prefer to be aligned with native companies, so we work with them in a number of methods, together with making a gift of one thing from a featured native enterprise at an open home and advertising them, in addition to partnering with native companies like a free yoga class within the park, with espresso afterward.  Native companies could have native staff with deep roots. 

It’s at all times stunning how a lot advertising may be free when you suppose strategically. The hot button is persistence and follow-up, as with virtually something in actual property — and in life.

Julie Busby is the founder and president of Busby Group, and within the high 1 p.c of Chicagoland brokers. Observe her on Facebook and LinkedIn.